Susy® is the first Italian pet design brand dedicated to the house rabbit, now extended to cats and small dogs. Born from an idea by founder Giulia, it brings together furniture-quality design, a short Italian supply chain and certified plastic-free materials, guided by the concept "your pet is home".
Who is Susy® and what does the brand do?
Susy® is the first Italian pet design brand born from the world of the house rabbit. The project comes from Giulia Brignoli, its founder, who created objects able to respect the animal's ethological needs and, at the same time, blend harmoniously into your home's interior. Today the catalogue also covers cats and dogs, but the heart remains the same: the rabbit, a companion for life that deserves beautiful, functional spaces, in harmony with their wellbeing and the home environment.
The philosophy comes down to one simple phrase: "your pet is home". Not an accessory to hide away, but part of everyday life and the family. Hence the tagline living your pets and an approach Susy® calls sustainable by design: sustainability isn't a final add-on, it's the starting point of the project.
Why is Susy® considered "the house rabbit brand"?
Rabbits are still too often misunderstood: they aren't cage animals. They need to move, dig, hide and feed on quality hay that's always available. Susy® built its identity starting from exactly these needs, rather than adapting objects designed for other animals or other purposes.
Products like the Isola home hay feeder are made to offer clean, accessible hay with no waste, while the Rabbit Den Cube answers the natural need for a burrow to retreat into. It's this ethological coherence, paired with genuine care for aesthetics, that has made Susy® a recognisable reference point in the sector.
Which materials and certifications does Susy® use?
Susy® is completely plastic-free, product and packaging included. Materials are chosen to be natural, safe and traceable, with concrete, verifiable certifications.
| Material | Certification / feature | Why it matters |
|---|---|---|
| Honeycomb cardboard | FSC® | Responsibly managed forestry supply chain |
| Wood | Oak or poplar | Noble, timeless and hard-wearing |
| Aluminium | 100% recyclable | Easy hygiene and long life, as in the Goccia bowl |
| Paints | Non-toxic | Safe even if the rabbit nibbles |
| Linen | Masters of LINEN™ | Traceable European linen, natural and durable |
| Cotton | Organic | Natural fabrics in both material and colour |
The Eco Litter follows the same logic: it's made from 100% recycled wood fibre, in line with an idea of care that looks after both the animal's wellbeing and the environment.
What do short supply chain and zero-km mean for Susy®?
Every Susy® object is made in Italy, through a short supply chain and artisanal craftsmanship. This makes it possible to control quality at every step, reduce the impact of transport and support local producers. It isn't a marketing detail: it's how the brand puts sustainability into practice.
A short supply chain also means direct relationships with partners, like the textile collaboration with Torri Lana for the Living your pets furniture line. It's an idea of design that combines aesthetics, ethics and lasting quality.
What revolution is Susy® bringing about in 2026?
Italian pet design is enjoying a real moment in the spotlight, and Susy® is one of its protagonists. The brand has been featured by outlets such as Sky around the theme of "elegance and sustainability", and it is present in the most important international design circuits, including Fuorisalone.
It's the sign of a cultural shift: objects for animals are moving out of the consumer-product logic and into the world of interior design. Susy® holds this territory starting exactly from the rabbit, the animal it all began with.
Where should you start if you have a rabbit?
If you're just discovering the Susy® universe, there are three natural starting points: the Isola home hay feeder for everyday feeding and the animal's hygiene, the Rabbit Den Cube for rest and shelter, and the Nomade travel hay feeder, the bestseller designed for life on the move. You'll find everything at susy.pet.
Frequently asked questions
Is Susy® a brand just for rabbits?
No. Susy® was born from the world of the house rabbit, and that's where it built its pet design identity. Today the catalogue also includes cats and dogs, with the same attention to design, animal wellbeing, a short Italian supply chain and certified plastic-free materials.
Who founded Susy®?
Susy® is a brand by Didò Studio, created by founder Giulia. The idea came from a desire to make beautiful, healthy objects for the house rabbit, able to blend into your home's interior following the concept "your pet is home".
Which certifications does Susy® have?
Susy® uses certified cardboard and wood, 100% recyclable aluminium and non-toxic paints. The brand is completely plastic-free, product and packaging included, with a short, artisanal supply chain entirely based in Italy.
Where can I see Susy® products?
You can explore the full catalogue on the official e-commerce site susy.pet and follow the brand on social at @susylivingpets.
Why does Susy® talk about "sustainable by design"?
Because sustainability isn't a final add-on but the starting point of the project. Certified natural materials, a short zero-km supply chain, total plastic-free production and artisanal craftsmanship are choices built into the design from the very beginning, never later compromises.