ABOUT Susy®
The first brand that puts the domestic bunny at the center
With Susy® we give life and value to something that didn't exist before and which is now finally a reality.
Susy® is the first Italian brand dedicated to the world of bunnies and small animals. After years of searching for products that simply didn't exist, I, Giulia, the brand's founder, decided to take a personal stance to create something tangible, beautiful and functional.
With solutions conceived, designed and created for those who experience the beauty of sharing their home with a loving, caring pet every day.
Every Susy® product tells a story: one of respect, care and love. We believe that design should serve a concrete purpose and contribute to a more affectionate and inclusive culture in the pet world.
It all started with Susy
More than ten years ago, when dwarf rabbits were still little recognized as true pets , Susy entered my life. Since then, my world has changed: it has merged with hers.
Thanks to my experience in design and the daily life spent alongside her, I have developed a clear awareness: most bunny products on the market are generic, not very functional and often unsuitable for a healthy, modern and well-groomed lifestyle.
Objects that rarely respect the ethological needs of the animal or integrate harmoniously into our domestic environments .
So I started imagining and designing solutions that combined aesthetics, functionality and sustainability.
What did not exist, now exists.
Every Susy® product is born from careful observation, direct experience and continuous listening to our wonderful community.
VALUES AND MISSION
What makes every Susy® product so special
Love for pets
We believe that every animal has its own identity and a special place in our lives. That's why we respect their natural instincts and create solutions that truly enhance their presence.
All-Italian quality
We rely on expert hands and the passion of those who work with dedication. Each object embodies the value of artisanal knowledge and local production .
Authentic sustainability
For us, sustainability is a design principle.
Every Susy® product is sustainable by design: it is created with the intention of lasting, respecting and giving back. We use materials selected not only for their quality and safety, but also because they can be reintroduced into the cycles of nature or industry without leaving unnecessary traces.
They are separable, recyclable, reusable: designed to return to being a resource, not waste.
Everything takes place within a zero-mile, ethical and entirely Italian supply chain, where every choice is guided by awareness and respect for the environment.
Functional design
For us, design is balance: each product is beautiful to look at, practical to use, and designed to improve the daily lives of animals and people.
Culture and awareness
We want to promote a new idea of coexistence with animals, where the bunny is the protagonist and well-being is built together, every day.
A world where domestic bunnies are finally protagonists
We imagine a future where every pet is welcomed for who they are, respected for their uniqueness, and valued for their presence.
A future where the domestic bunny is not an exception, but the protagonist of our time.
We dream of homes where every space speaks of connection and shared well-being. Where living with animals isn't an afterthought, but an integral part of a gentler, more mindful, and more authentic lifestyle.
With Susy® we want to be the spokesperson for this change: a new way of living, of choosing, of experiencing.
Welcome to the family of those who deeply love these extraordinary little companions—and consider them part of their home and their lives.
All this is contained in four letters: Susy®
